Taking the idea of collaboration a
step further, the concept of efficiency has emerged as one of the leading
descriptors for today’s network society. Whether it is at a corporate of
individual level, technology being made widespread has used algorithms and
automated processes to replace the strenuous and self-reliant work of
individuals, and shift towards a society based on a dependence of the Internet
and others expertise for answers. Consequentially, critics of technology have
asserted that this new era has destroyed the foundation of interpersonal
communication and made individuals less capable of figuring things out on their
own. In contrast, proponents of technology have explained that life is made
easier, and in the meantime we are able to be more productive.
In their novel, Brin and Page
express how Google is successful because it enacts on the principle that
society is looking for: simplicity. Google has not only cut down the time users
need to take in order to find information, but they have also created a whole
branch for online books, automated cars and also smartphones that extend the
limits of what humans can do from their pockets. Like Leffingwell explained in
his article on reengineering, a reorganization of principles should lead a
company to understand “how to best open an envelope” (Head, 2003). Looking at
this message from a larger scale, Leffingwell attempted at making things easier
for a company in order to be more productive and capitalize on its strengths
more frequently. By cutting down the time it takes the company to overcome
obstacles and work out tedious tasks, Google has allowed itself to work at
taking the most popular links on the Internet and ranking them in order of
significance. As declared in the article entitled “Space of Flows”, “The
information/global economy is organized around command” (Castells, 2012). In
other words, the only way for Google to be successful is for them to provide
its users with what they want, when they want it, as well as where. Understanding
that knowledge equals power, Google has made sure they give individuals rapid
access to the most valuable links on the Internet taking in to consideration convenience
and quality.
To become more efficient internally
as a company, Google has prided itself on creating a family like community from
the diverse employee base that its hiring officers strive to attain. In itself,
Google views having a varied set of employees as being efficient because new
ideas and viewpoints are constantly in circulation. Furthermore, in various
speeches delivered at University graduations and keynote locations around the
world, Page explains how Google tries to limit the work that any one department
has to do on its own by getting everyone to work together and take
responsibility. In addition, Google is efficient because Brin and Page are
driven to succeed. Everyone in the company, from the top down, is told to reach
tasks that have high return and reward. Keeping
in mind the service they provide, Google is never satisfied with their current
standing and always focused on being a world leader in allowing its user to
access information they insist on.
Castells, Manuel. "The Space of Flows." Blackwell Publishers 2 (2000): 409. Web.
17 Dec. 2014.
Head, Simon. "The RIse of the Reengineers." The New Ruthless Economy (2005): 8.
Print.
No comments:
Post a Comment